Good Value vs. Good Values
Are the days when a business could get by on providing a good value alone gone now that Gen Z is demanding good values from the brands they do business with?
Body Positivity – can they still shame us if we love ourselves?
Body positivity - the rise of feelin yourself and ignoring the haters - how will marketers get you if you don't think you're gross? Spoiler - in the same way.
FADS Marketing: Influencing trends and changing behavior
Making smart choices, considering the dangers before handing off your data on silly internet quizzes, and using privacy-focused search engines can help. But you can’t stop it. It’s far too late for that.
The middle path for meat producers
We have all been programed as consumers, with a sense of fear driving our behaviors over time. We live in a world of extremes, and it's not sustainable. The middle path is the only way forward.
Campaign of Note: Mayo Tackles Food Waste
Addressing food waste, and highlighting sustainability are noble causes, but make no mistake. Hellman's is not spending millions and millions of dollars to make people feel good.
The Future of Personalization and FADS
The powers that be will always be looking to their marketing departments to help shape our preferences, and they’ll continue to hone in on their targets (us) with more precision.
The Future of Sensory Marketing
Without the ability to physically stimulate our senses with Smell-O-Vision, scent bubbles, or lickable screens, brands that rely on sensory marketing are getting a crash course in some of the ways to reach audiences online with tactics they may not have had to try before.
Special Food: The Great Organic Food Fraud
When I recently read this New Yorker article about a regional sales manager from Missouri, who ended up committing serious fraud in the organic grain industry, I couldn’t help but think of the organic food market over the years.
In the News: The Impossible Burger
Impossible Foods released a more nutritious version of its plant-based burger to address concerns that the original formula was no more healthy than a regular ground beef burger. The new version has less sodium, and saturated fat, and is gluten-free.
Campaign of Note: “Save the Food”
As we point out in this campaign case study from the FADS Book, data shows us emotional campaigns are more likely to generate substantial movement than rational appeals in generating profit and brand awareness. This manifests in food marketing in…
