Introducing FADS Marketing.

FADS Marketing is an inside look at how brands use fads to change your behavior, permanently.

This just in

8/8/19: Thank you, Warwicks!


Thanks to everyone who came out to Weekends with Locals at Warwick's in La Jolla -- what a great time meeting so many people and sharing signed copies of FADS! Missed it? You can still order a copy from Warwicks and support independent book stores via the link here:

6/13/19: SAVE THE DATE! July 28: Tony Harris at Warwick's


We're excited to announce that Warwick's -- the country’s oldest continuously family-owned and operated bookstore -- is hosting Tony Harris on Sunday, July 28 as part of their "Weekends with Locals". Be sure to stop in that day, buy a copy and get it signed by Tony!

12/18/18: FADS Marketing now available in print.


YES! FADS is now available in print. Order it today, and you'll have it in time to read during the long holiday week.

11/9/18: FADS Marketing debuts in top 20 of its category


FADS Marketing is now available, and I'm excited to share that it debuted at #16 in the top 50 of its category. By the end of the first day, it ranked in the top 10 of three categories. Thanks for your support, and please leave a review when you buy the book. - Tony

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