Get ’em while they’re young
Generation Alpha is approaching 13 now, and marketers are already targeting this generation to create life-long, brand-loyal consumers.
Artificial Intelligence – the disease and the cure
In the Epilogue for the FADS book, I predicted “AI will be the disease and the cure.” What have we learned since then?
Go ahead – it’s healthy!
If you watch the news as much as we do, you might have heard the FDA is considering a new definition of the word “healthy” in marketing processed foods. This got us thinking, so down the rabbit hole we went.
FADS during the Super Bowl
Jump down the rabbit hole with us and uncover the FADS we noticed this year in Super Bowl 2023 ads.
The Art and Science of Marketing Influence
Learn more about the techniques influencing each and every one of us every day and just how easy it can be to influence behavior.
Meat the Future: Meeting in the Middle
So are “plant-based meat trends” over now that sales have fallen flat? Will lab-grown meats take their place?
FADS Marketing in 2023
It's been a wild few years. What are the marketing trends we should watch for in 2023, and are the FADS still relevant?
Beans are Bringing Sexy Back
This isn’t the first attempt to show off the bold sexiness that beans, that musical fruit, bring to the table. Jump down the rabbit hole with us to discover sexy beans ads from all over the world.
Hooked on Social Media: Keep that data flowing
The children are addicted, teens are addicted, even grandparents are addicted to that rush of notifications and likes - and they just can’t quit. But the rush doesn't last forever. Why are we so into these apps that make us miserable?
Good Value vs. Good Values
Are the days when a business could get by on providing a good value alone gone now that Gen Z is demanding good values from the brands they do business with?
