Category: Food - Page 2 - The FADS Book

Cozy at home, the hermit consumer doesn't need to go out to go shopping

The Hermit Consumer: A 2024 Trend to Watch

The Hermit Consumer is set to reshape marketing strategies in 2024, prompting marketers to capitalize on this transformative shift in consumer behavior.

The Viral Appeal of Tinned Fish

Once relegated to emergency rations or a quick-fix for busy weeknight dinners, tinned fish has undergone a culinary renaissance, gaining popularity among chefs and home cooks alike.

a micro influencer does a cooking show in her kitchen with a large bright ring light illuminating the space

The Rise of Micro-Influencers

Exploring the rise of micro-influencers in various industries, from food to cannabis, and their impact on culture, authenticity, and brand connections.

Woman in a pink shopping cart surrounded by pink products

Painting the Town Pink with Barbie

The Barbie movie marketing campaign is officially a global phenomenon, tempting even the most skeptical into becoming Barbie curious. Did they get you?

Psilocybin mushrooms can be used to treat PTSD and depression.

Tripping Towards the Middle Path

Psychedelics are back baby and like we said in the book, everyone is taking medicinal plants much more seriously now than we did in the past. Are you ready?

Get ’em while they’re young

Generation Alpha is approaching 13 now, and marketers are already targeting this generation to create life-long, brand-loyal consumers.

a woman is immersed in technology, knowing ai is everywhere

Artificial Intelligence – the disease and the cure

In the Epilogue for the FADS book, I predicted “AI will be the disease and the cure.” What have we learned since then?

If you watch the news as much as we do, you might have heard the FDA is considering a new definition of the word “healthy” in marketing processed foods. This got us thinking, so down the rabbit hole we went.