The Rise of Micro-Influencers
Exploring the rise of micro-influencers in various industries, from food to cannabis, and their impact on culture, authenticity, and brand connections.
Painting the Town Pink with Barbie
The Barbie movie marketing campaign is officially a global phenomenon, tempting even the most skeptical into becoming Barbie curious. Did they get you?
Tripping Towards the Middle Path
Psychedelics are back baby and like we said in the book, everyone is taking medicinal plants much more seriously now than we did in the past. Are you ready?
Get ’em while they’re young
Generation Alpha is approaching 13 now, and marketers are already targeting this generation to create life-long, brand-loyal consumers.
Artificial Intelligence – the disease and the cure
In the Epilogue for the FADS book, I predicted “AI will be the disease and the cure.” What have we learned since then?
Go ahead – it’s healthy!
If you watch the news as much as we do, you might have heard the FDA is considering a new definition of the word “healthy” in marketing processed foods. This got us thinking, so down the rabbit hole we went.
FADS during the Super Bowl
Jump down the rabbit hole with us and uncover the FADS we noticed this year in Super Bowl 2023 ads.
The Art and Science of Marketing Influence
Learn more about the techniques influencing each and every one of us every day and just how easy it can be to influence behavior.
Meat the Future: Meeting in the Middle
So are “plant-based meat trends” over now that sales have fallen flat? Will lab-grown meats take their place?
FADS Marketing in 2023
It's been a wild few years. What are the marketing trends we should watch for in 2023, and are the FADS still relevant?
