Micro-Influencers in 2025
Brands are shifting back to celebrity influencers—so what happens to micro-influencers? Discover how data-driven strategies balance reach, authenticity, and sustainability in influencer marketing.
Super Bowl LIX: FADS on Full Display
Dive into our annual FADS analysis of Super Bowl ads. Explore how brands use Food, Alcohol, Drugs, and Sex to shape behavior, spark trends, and extend their reach beyond TV to social media.
2024 in Review: FADS in Action and What’s Coming in 2025
2024’s top marketing trends revealed—how FADS shaped us and what’s next for 2025, from AI to rebranded vices.
Algorithmic Addiction: The Digital Fix
In 2025, the question won't be whether algorithms will shape our digital lives—they already do—but how we can shape them in return.
Meme culture meets marketing and why Gen Z loves it
Discover why Dunkin’s cheeky Spider Donut’s flirty takeover is more than just a seasonal treat—it’s a marketing masterclass.
The Hidden Power of the Middle
Learn how marketers leverage the middle to drive consumer choices, strategically positioning balanced options to maximize profits and appeal to our desire for moderation.
The Quick Fix: Shaping Modern Consumer Behavior
Learn how marketers exploit our desire for instant gratification by leveraging our data, shaping consumer behavior and driving habits through personalized recommendations, limited-time offers, and instant rewards.
The Creepy Crawly Food Trends of 2024
Edible insects are poised to transition from a novelty to a mainstream sustainable food source in the American diet, driven by cultural shifts, innovative marketing, and technological advancements.
The Magic Behind the Marketing: Selling Green Dreams
Green subscription boxes are sprouting eco-habits and wallets, mixing savvy marketing with sustainability to keep both the planet and profits growing.
The Hermit Consumer: A 2024 Trend to Watch
The Hermit Consumer is set to reshape marketing strategies in 2024, prompting marketers to capitalize on this transformative shift in consumer behavior.
