The Cannabis Revolution in 2022
In just a short period of time we've gone from "Reefer Madness" to political candidates smoking weed in campaign commercials. Why the 180 on 420?
Behavior modification in pharmaceuticals marketing?
We all love a quick fix but many treatment plans require longer-term behavior changes for real results and the pharmaceutical companies are eager to use everything in their toolkit to help. Aren't they the best?
The Future of Personalization and FADS
The powers that be will always be looking to their marketing departments to help shape our preferences, and they’ll continue to hone in on their targets (us) with more precision.
Ew – What’s Wrong With Your Carrot?
If you haven't read the book yet, buy it now, and learn more about how companies like Endo study our data, form messaging, and convince us to buy their products.
