FADS Marketing in 2023
It's been a wild few years. What are the marketing trends we should watch for in 2023, and are the FADS still relevant?
Hooked on Social Media: Keep that data flowing
The children are addicted, teens are addicted, even grandparents are addicted to that rush of notifications and likes - and they just can’t quit. But the rush doesn't last forever. Why are we so into these apps that make us miserable?
Good Value vs. Good Values
Are the days when a business could get by on providing a good value alone gone now that Gen Z is demanding good values from the brands they do business with?
FADS Marketing: Influencing trends and changing behavior
Making smart choices, considering the dangers before handing off your data on silly internet quizzes, and using privacy-focused search engines can help. But you can’t stop it. It’s far too late for that.
Need a drink?
In FADS, we talk about how the alcohol industry has used gender, nostalgia, insecurity and other vulnerabilities to get us drunk - where are we at in 2022?
The Future of Personalization and FADS
The powers that be will always be looking to their marketing departments to help shape our preferences, and they’ll continue to hone in on their targets (us) with more precision.
How’s Your Dry January Going?
Drinking habits, attitudes, and behaviors for each generation are closely monitored by marketers, because they need to craft just the right messages and campaigns to keep their steady customers coming and reach the next generation of drinkers.
Booze News with The Late Show
As a "fan of both trends and alcohol," Stephen Colbert, host of The Late Show with Stephen Colbert brings us an update he's calling Booze Newz, to keep us informed about the latest in alcohol advertising.
Sober October 2021
Sure looks like this trend continues to grow. And while this trend is predictably being blamed on the Millennials, we should get ready to start blaming Gen Z, because it seems they aren't as into drinking as their Boomer grandparents or Gen X parents either.
Alcohol Marketing, before and after prohibition
We love this find! Fortune shared an article from 1933 looking at the effect of prohibition on alcohol marketing. Dig in.
