Category: Alcohol - Page 2

Hooked on Social Media: Keep that data flowing

The children are addicted, teens are addicted, even grandparents are addicted to that rush of notifications and likes - and they just can’t quit. But the rush doesn't last forever. Why are we so into these apps that make us miserable?

group of gen z teens hold signs saying they are who they are and that they care about nature

Good Value vs. Good Values

Are the days when a business could get by on providing a good value alone gone now that Gen Z is demanding good values from the brands they do business with?

a computer screen shows the breakdown of a successful ad spend

FADS Marketing: Influencing trends and changing behavior

Making smart choices, considering the dangers before handing off your data on silly internet quizzes, and using privacy-focused search engines can help. But you can’t stop it. It’s far too late for that.

woman holds glass of whiskey, staring at it sadly

Need a drink?

In FADS, we talk about how the alcohol industry has used gender, nostalgia, insecurity and other vulnerabilities to get us drunk - where are we at in 2022?

The Future of Personalization and FADS

The powers that be will always be looking to their marketing departments to help shape our preferences, and they’ll continue to hone in on their targets (us) with more precision.

How’s Your Dry January Going?

Drinking habits, attitudes, and behaviors for each generation are closely monitored by marketers, because they need to craft just the right messages and campaigns to keep their steady customers coming and reach the next generation of drinkers.

Booze News with The Late Show

As a "fan of both trends and alcohol," Stephen Colbert, host of The Late Show with Stephen Colbert brings us an update he's calling Booze Newz, to keep us informed about the latest in alcohol advertising.

Bright blue non-alcoholic drink being served in a martini glass

Sober October 2021

Sure looks like this trend continues to grow. And while this trend is predictably being blamed on the Millennials, we should get ready to start blaming Gen Z, because it seems they aren't as into drinking as their Boomer grandparents or Gen X parents either.

a man gives a thumbs up next to a glass of beer

Alcohol Marketing, before and after prohibition

We love this find! Fortune shared an article from 1933 looking at the effect of prohibition on alcohol marketing. Dig in.