Super Bowl LIX: FADS on Full Display
Dive into our annual FADS analysis of Super Bowl ads. Explore how brands use Food, Alcohol, Drugs, and Sex to shape behavior, spark trends, and extend their reach beyond TV to social media.
2024 in Review: FADS in Action and What’s Coming in 2025
2024’s top marketing trends revealed—how FADS shaped us and what’s next for 2025, from AI to rebranded vices.
Algorithmic Addiction: The Digital Fix
In 2025, the question won't be whether algorithms will shape our digital lives—they already do—but how we can shape them in return.
The Hidden Power of the Middle
Learn how marketers leverage the middle to drive consumer choices, strategically positioning balanced options to maximize profits and appeal to our desire for moderation.
The Quick Fix: Shaping Modern Consumer Behavior
Learn how marketers exploit our desire for instant gratification by leveraging our data, shaping consumer behavior and driving habits through personalized recommendations, limited-time offers, and instant rewards.
The Hermit Consumer: A 2024 Trend to Watch
The Hermit Consumer is set to reshape marketing strategies in 2024, prompting marketers to capitalize on this transformative shift in consumer behavior.
The Rise of Micro-Influencers
Exploring the rise of micro-influencers in various industries, from food to cannabis, and their impact on culture, authenticity, and brand connections.
Craft Beer: From Boom to Brew-hoo?
Grab a pint and join us as we raise our glasses to the craft beer scene. We're about to embark on a journey that'll take us from its spirited rise to the intriguing crossroads it faces today.
Go home ChatGPT – you’re drunk
The future is here and we're taking a look at getting our drink on with AI-generated cocktails and beer.
Artificial Intelligence – the disease and the cure
In the Epilogue for the FADS book, I predicted “AI will be the disease and the cure.” What have we learned since then?
